Launching a gay sex shop

So I posted on here earlier on in the week and was accused of spamming, which I found slightly unfair. My partner and I recently decided to set up an online sex shop for gay men. We haven't launched yet, but are looking for advice and to start building an audience. It's not all about sales, we want to create interesting, relevant content aimed at gay couples encouraging them to experiment in the bedroom and to enhance their sex lives. Any feed back from what you'd look for in a gay shop, content you'd enjoy reading or tips on finding an audience would be greatly appreciated.Thanks