How much do you value your physical attractiveness and the attractiveness in your partner?

So I'm the type of guy who isn't too overly fussed over my physical appearance. I'm not good looking but I'm not horrible looking. I personally don't try to seek out the most attractive guy rather get to know as many guys as I can and see which one clicks. But tbh, I'm finding this really hard in today's hook up culture. Everyone else seems to put too much emphasis on physical appearance that it makes it hard for me to really get deep with someone.I'm sure this has been asked many times before but why not talk about it again?